Google is also the market leader in online advertising, and is on track to command 29% share of global digital ad spending in 2021.The company generated $104 billion in “search and other” revenues in 2020, per CNBC.The bigger picture:Search is Google’s most lucrative business, as it correlates directly with its ad sales business. Google’s Chrome browser commands 69% of the market and has Google Search as the default search engine.It is also paying Mozilla $450 million per year to be the Firefox browser’s default search per Android Headlines. Google reportedly paid Apple $15 billion to remain the default search engine on the Safari browser on Macs, iPhones, and iPads in 2021, per Gadgets360.For example, changing the default search engine on Android devices takes users 15-plus clicks, per DuckDuckGo. DuckDuckGo, Ecosia, Lilo, and Qwant want alternative search engines to be easily accessible and to be “only one-click away” in browser settings.
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